It wasn’’ t the copy of the advertisement or the imaginative project surrounding it that drove the action. It was the brand name’’ s capability to determine the objective of one customer minute and craft a valuable and pertinent experience in context.

.Context Marketing —– Why now?Due to the fact that of a seismic shift in the media environment, #ppppp> Context marketing is taking place now.

Not long earlier, content production was restricted to huge publishing homes and tv stations with broadcast licenses. This was the period of minimal media.

But today, customers and their gadgets are the biggest developers of material sound in the world, displacing the media monopoly. This is a boundless media landscape that follows a brand-new set of guidelines.