. Context marketing is a brand-new technique of marketing where brand names development by crafting experiences to fulfill an individual because particular minute of requirement, and assist them achieve the job at hand. The trust constructed from that interaction guides the specific to the next stop on their journey, developing inspiration and driving need.

. Context and Lego Land. Lego understands that along their consumer journey, numerous moms and dads have a difficult time figuring out which set of toys is the very best suitable for their kid. This leads numerous moms and dads to go to the online Lego shop and leave without a purchase. In this particular minute of the journey, Lego required to develop a contextual experience to break through the adult confusion and inspire action.