It’s a perfect top-of-funnel strategy because it brings leads to your site who are already interested in what your business has to offer. It’s like a shortcut that accelerates your conversions by increasing the share of incoming visitors who are ready to jump right to the middle of your sales funnel.

Surpass your competition by providing value-added content for your readers

Since your content strategy won’t be happening in a vacuum, it’s also worth noting that creating plenty of high-value content gives you an edge over competitors who aren’t offering the same to their audience. It allows you to flip the typical business-customer dynamic on its head by beginning each new customer relationship by establishing the business as a helpful force in the customer’s life.