Again, this is a function of building a trust relationship with the audience you’re hoping to attract. Once it’s in place, your small business’s social media accounts can function as a brand-promotion machine with feeds that are always chock-full of useful, engaging content tailor-made for audience needs and tastes. That helps to ensure a steady stream of valuable traffic coming to your small business website while extending your reach well beyond your business’s core customers and followers.

Generate leads to identify potential customers or subscribers

That additional reach makes it possible to cast a far wider net to attract new sales leads or subscribers than would ordinarily be possible. Creating high-quality, useful content that solves problems for those who consume it dramatically increases your odds of converting a visitor into a customer. When you’re doing that, new leads will arrive at your site who are: