That has ramifications that will extend well beyond your content strategy. It will also feed positive word-of-mouth among your target audience, and encourage them to evangelize your brand’s identity far and wide. It’s an outcome whose value and importance simply can’t be overstated.

Create share-worthy content to amplify your social presence

Another key aspect of a successful content marketing strategy is to aim to create share-worthy content that social media followers will want to spread to everyone they connect with. Doing so not only amplifies your small business’s own social media presence by attracting new followers but also helps your future content succeed by creating a built-in promotional network for each new piece.