With the preparations made, the next step is to craft a content marketing strategy, keeping the following things in mind. 

Content marketing can help a small business gain familiarity

As you decide on the types of content to create and the topics that your content will cover, keep in mind that the overarching point is that you’re trying to establish a relationship with your customers. That means it’s critical to make sure that the content always represents your small business in the brand voice you’re trying to establish. It’s important to focus on creating a consistent tone and level of quality because your audience will be identifying your business by every piece of content you produce.