To do this, you’ll have to:

Doing all of that will give you the data needed to create a well-targeted content marketing strategy that’s likely to connect with the right audience. That’s not all there is to prepare, though.

It’s also necessary to get your business website and social media accounts ready to host and promote the content you’re going to create. That means optimizing the site for conversions to maximize the effect of the traffic your content will drive. It also means seeding your social media audience to let them know that they should expect some high-value content to be coming their way shortly. That way the audience will be pre-primed to consume the content and it’ll be far easier to kick-start your first content campaign.