It’s a far more effective marketing strategy than you might imagine. In fact, survey data has indicated that 70% of people would rather learn about a business via an article. And that’s just one type of content marketing. Small businesses can avail themselves of countless forms of content creation to fuel their content marketing strategy, spread across a variety of channels. Along the way, they’ll help establish themselves as an expert voice in their field, raise their public profile, and gain exposure for their products and services. It’s a strategy that checks every imaginable box.

How to build a small business content marketing strategy

Before beginning the process of building a small business content marketing strategy, it’s important to first prepare your existing digital assets to support it. To get started, you have to conduct some in-depth research to better understand the audience you’re targeting.