To illustrate the point, here’s everything you need to know about content marketing, and why it’s an absolute must-have for small businesses.

What is the purpose of content marketing for small businesses?

The goal of all small business marketing efforts is to build a customer base and engage with them to create brand loyalty and drive sales. One of the most effective and inexpensive ways to do that in today’s multi-channel environment is through content marketing.

That’s because unlike paid advertising, content marketing provides the audience with something of value – which goes a long way toward building trust with any customer or prospect.