3. Reference external resources (and let them know you used their content)

Another way to create effective content is to reference other well-known brands wherever possible (not competitors, unless you have a compelling reason to do so). Then, make sure to alert them that they’re being mentioned. Doing so increases the odds that they’ll share your content with their own audience, which will raise your small business’s profile and hopefully attract additional followers that may have otherwise been inaccessible.

Establishing that kind of reciprocity with more established brands and sites will also boost the SEO value of the content that you’re creating. Search engines like Google prioritize content that has links coming from other high-authority sites and pages since it demonstrates that other valuable content creators found your business’s content compelling enough to mention. As it’s been said for decades, flattery will get you everywhere – so be strategic with your brand mentions.