Plus, to set your small business apart from the competition, it’s critical to offer them content they can’t find elsewhere. If you don’t, there’s no compelling reason that they should reward you with their loyalty and patronage.

When looking for ways to keep the useful and original content flowing, consider the following content types, which are hard for others to duplicate, and which promote social sharing within your target market:

Content originality can make or break your entire content marketing strategy, and so creating nothing but original content is as close to an immutable law as you’ll find in the endeavor.