Overall, you should follow these three tips to make sure that the content you’re creating performs well and satisfies all of the goals outlined in your content strategy.

1. Create original content

The first and most important tip to follow to create quality content is to make sure that every piece you create is completely original. Google’s ranking algorithm is designed to punish any content that appears to be a duplicate of anything it has encountered previously. They made that change several years back to cut down on low-quality marketing content that sought to game the system by mirroring content that had already ranked well on search results pages.