Depending on the type of small business, you may find yourself building a content strategy that includes a great many of those types, or focusing more on long-form blog posts to establish the business as a thought leader. There’s no single right way to do it.

What’s most important is to do your homework to understand the common problems experienced by your target market and what pain points you might be able to alleviate for them. Then, make sure every piece of content you create is laser-focused on the audience’s needs. That’s the most important guideline to follow. Doing so guarantees that you’ll create nothing but high-value material that will keep targeted traffic coming in all times.