Instead of trying to simply compel them to make purchases, you can instead be positioned as a trusted advisor to the customer. In that type of relationship, the customer is far more receptive to further brand messaging and efforts at getting them to convert. After all, you’ve given them something, so they’ll be more apt to engage and remain loyal.

3 tips for crafting quality content for your small business niche

Just because you know the goals you’re trying to achieve with your content marketing strategy, doesn’t mean you know the exact types and formats of the content you need to achieve them. In fact, some marketers cite as many as 105 types of content your small business can use to fill up a marketing release calendar.