When it comes to digital marketing for businesses, as the saying goes: content is king.

Content marketing, that is. That’s why a whopping 70% of marketers are currently investing in content strategies, and 72% cite having a good content strategy as a major key to their success.

For small businesses, content marketing is arguably even more vital. That’s because smaller companies often don’t have the marketing resources that larger firms do, and content marketing delivers some of the highest overall ROI for every marketing dollar spent. It’s also a long-term strategy that can continue to pay dividends for a long time after it’s put into effect.