Low budget is the top third marketing challenge for small businesses these days, according to experts. Startups with angel capital usually are less likely to spend on marketing because when there is a limited business budget, online marketing might be one of the top expenses small businesses look to cut down. Marketing is all about attracting prospects, prospects become customers and customer help you generate revenues. In simple words, it shouldn’t be avoided at any cost, especially in this era of digital world where people love to shop online.

There are a lot of ways (both online and offline) you can market your business or products and the right mix of activities can help you make a marketing campaign successful and effective.