. So, we choose moving over to the Ranking> Distributionreport, and take a various technique.

. Circulation of rankings. The Rankings circulation report divides keywords into sectors, depending upon their ranking, for our site and rivals.

. This is terrific due to the fact that it lets us comprehend the vibrant in SERPs:

. How my keywords are moving from one section to another How my losses become my rivals ’ gains, andvice versa. As a basic guideline, seeing red labels throughout this report is not always a bad thing’.

But having your variety of ranked Keywords reduce by 45 terms, like our site– allrecipes.com– in this example has, is actually BAD.