What many of them just don’t realize is that PPC doesn’t have to be that expensive and can even be utilized without the much actual skill in the field. If you’re using the right tool, that is.

Why should you even consider PPC advertising?

“The reality is, if you want to be really successful, you need to just look at what has worked in other people’s AdWords campaigns. The thing is, that we have the entire AdWords campaign history, meaning, everything that they’ve ever done on the AdWords, we have for nearly 99% of domains.”

How to Do PPC Competitor Research Using SpyFu
Search for the competitive website you want to research