This is especially true for the tools targeting beginners as it’s easier to sell flashy features to unsuspecting victims *cough* customers.

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4. SpyFu

SpyFu is a tool that enables you to look up any particular domain and check every place they’ve appeared on Google. Not only that, it shows you all the keywords they’ve bought on Adwords, their rank, as well as the individual ad variations. All within a time range of the previous 12 years.

How to Use SpyFu to Discover Keywords Your Competitors Are Pouring Their Money On
Even though often frowned upon, especially by the small businesses and new brands who think they just can’t afford it, pay-per-click is still an important channel to consider for growing your overall website traffic.