When people who have never done the keyword research for a living decide to build a keyword research tool because the “SEO market” seems hot.

We all know the importance of picking the low competition, high search volume, trending keywords for our content. It’s the lifeblood of your entire free search engine traffic.

With the recent loss of the accurate, free keyword data in the Google keyword planner, premium keyword tools are now a must-have. Much in the same way a premium backlink index/checker tool is very necessary if you’re serious about link building.

The issue is that many premium tool providers often don’t understand what marketers really need when it comes to finding the keywords that generate profits. They bloat their tools with the unnecessary and unhelpful features that ‘look fancy’ and charge you a premium for it.