Most importantly, it contains the report with recommendations on which keywords you should buy. The report is based on all the keywords your competitors are already buying.

Extra tip –You need to analyze your own website. It’s always good to do some introspection as it helps you to realize what you’re doing well and what may need some improvement. You may also learn what your key advantages and disadvantages are.

Export and download the keywords

Once you’re ready to download the competitor’s keywords, just click on the Export tab. Here you can choose to export it as a CSV (a spreadsheet) or a PDF.