5. Indicating your profitable channels

Spending money on ads that don’t deliver isn’t something new businesses can afford (literally). This is why having an analytics dashboard that shows exactly where your marketing efforts are succeeding is a major perk of marketing-automation software. 

When you have automated marketing in place, aside from creating efficiencies, you can see all the data that comes from each effort. Your software lets you check each landing page, gated content and forms to determine which are converting well and generating more leads. Being able to easily decipher which pages of your site are performing best is a great way to inform your ad spend and digital-marketing strategy.