3. Making individualized drip campaigns easy

Drip campaigns are a given. You want to keep in touch with people who’ve bought your product, and you’ll obviously segment your lists because no list is worth maintaining without proper segmentation for a personalized experience. But with marketing-automation software, you don’t have to stop there. You can convert standard customer-engagement drip campaigns, including calls for reviews or feedback in exchange for coupons, into greater drip campaigns, such as occasional newsletters or mailing lists. 

For entrepreneurs spearheading new businesses, keeping their brands top-of-mind is critical, and well-organized drip campaigns are a big part of that. You don’t have to spend tons of time manually segmenting leads and assembling series of emails. Your automation tool does it all for you so you can focus on other important things, like keeping your business thriving.