2. Launching re-engagement campaigns

Every company is sitting on loads of lost leads — people who seemed interested and dropped off the radar or customers who stopped using your product actively, but haven’t necessarily signaled that they don’t want to hear from you again. Many don’t know what to do with these leads or haven’t fully figured out how to use them in a beneficial way. These lost leads are just waiting for you to turn them into an opportunity. 

As entrepreneurs, we don’t like the feeling of hopelessness, and the simple truth is that if you’ve still got lost leads’ data, then there’s still hope. Re-engagement campaigns are not only useful for reigniting old flames; they’re also cost-effective ways to find “new” leads. Better yet, automation is perfect for these types of initiatives, since you can reach out to these leads on a wide scale while still personalizing your outreach. You can easily create campaigns that can spark re-engagement and incentivize them to either start using your product again or start a conversation about your product.