Your software should help you set up these various lead-capturing capabilities pretty easily. You must check your landing pages, forms and blog posts at least monthly to see how well they’re doing with conversions. If improvements are needed, tweak their design or wording and check back again. A/B test the heck out of them, so by the time they’re hitting conversion numbers you’re happy with, you can focus on other matters while still bringing in leads.  

A good CRM will offer form actions to segment your leads into distinct categories, corresponding to a different drip campaign. By that point, half the work is already done.