Entrepreneurs, in particular, need to maximize every effort, every second and every person on the payroll. That makes marketing automation a critical tool when running a tight budget. Whether your marketing is account-based, B2B or B2C, you can almost certainly implement a few more automated marketing perks into your cycle. Here are a few that I find especially useful.

1. Transforming site visitors into leads

This is one of the very basic perks that every marketing automation software offers. That aside, it caters to a very specific concern most entrepreneurs have: acquiring leads. These two facts alone are why this perk is probably the most important. Every one of your website visitors should have a simple way to learn more about your company. Whether it’s a sidebar contact form, a recurring email newsletter pop-up or a call to action at the end of every blog post, the main goal of your site is to convert visitors into leads.