AI in marketing is practically common-place today. It’s possible for small companies to gain access to AI tools and include them into their marketing activities. Amazon is making a real-time item suggestion engine offered to sellers who utilize the AWS console. This and other tools make it possible to utilize information to make much better choices and drive conversions.

The pledge of AI in marketing is that it will provide higher customization, much better marketing insights, and greater returns from marketing campaign. Today, we utilize AI to discover patterns from massive information sets of users’ habits. It assists enhance advertising campaign to take full advantage of clicks and automates content customization.