• everything you performed and exactly how you achieved it
• Response to your program – which reacted and how
• Results – exactly how effective had been you in achieving your ultimate goal?

5. Develop Implementation Tactics

No method will likely to be effective unless it’s implemented properly. Then you need to hire outside help to either provide the tools and training your firm needs or to assume responsibility for implementing and maintaining the entire program.( if you do not have the skills in-house to effectively develop, implement, and maintain a social media plan,*********)
6. Troubleshooting