1. Determine Its Purpose

           will you make use of it primarily:

• As a networking tool to interact with customers, leads, and lovers?
• To develop brand that is online and presence?
• To attract visitors to your internet website?
• To conduct study?
• As a recruitment device?

2. Identify and Analysis Target Audiences

Is your company’s core worth considering a certain solution or niche? Determine decision-makers considering everything you need to then offer and where to find them online. Don’t forget to include as part of your target s that are audience( potential influencers who is able to influence decision-makers.