Recap

Let’s recap on some of the points we’ve discussed to help you in your decision. Firstly, offering coupons too frequently will lead your customers into perceiving your brand ‘cheaper’. However, you stay more competitive this way and attract more customers when you are selling competitive products or services.

Giving out discount coupons is also a good way to convert your competitors’ customers into your own, as it’s good for new customers acquisition. Providing too much of a discount can both hurt your revenue and your business’ perceived value in the long run.