By giving out discount coupons, you remain competitive in terms of prices. Unless you are selling a unique product or service of your own, chances are you are mostly competing with price. Although you may not be offering the lowest price, offering the highest percentage of discount coupons often can lead customers into thinking you are selling the cheapest.

New Customers Acquisition

Not everyone likes trying a new brand. Consumers are often ‘triggered’ or ‘acquired’ by discount coupons in order to try out a new brand. When they have a mobile coupons or a paper coupons, the chances of them trying out your brand is higher.