So is it worth it? By giving too much of a discount, you are reducing both your revenue and the perceive value of your business. Giving too less of a discount, you won’t look sincere and people won’t be attracted either. Only you can decide whether you want your business to go this way, or another.

Let’s look at some of the factors below to help you determine.

Customer Expectation

About 85% of consumers nowadays seek for discount coupons before they visit a shop. This mean if you are not offering discount coupons, you are losing out the attention from this group of consumers.

Competitive Positioning