Is it worth it?

By giving out discount coupons you are deducting a certain percentage or a fixed amount from your current selling price. This mean for every coupon used, you are getting lesser than you are supposed to. The advantage of having discount coupons is that your business is more competitive and it can stir customers away from your competition.

Some brands are so addicted in giving discount coupons that they are giving discount all year long in order to maintain their sales volume. However, some marketers argue that by giving discount coupons, it leads your customers to subconsciously perceive your brand of a cheaper value.