One of the most popular marketing activity to attract more buyers is by offering discount coupons. It is a relatively easy way to boost sales and get people to pay attention to your brand. This kind of promotional method is not favored by all, as some businesses think it can cause losses in profit over a long term basis.

According to a report from Statistica, a total of 127 million adults in the U.S will be claiming digital discount coupons by this year. This number increased by 14 percent since 2 years ago.

Digital medium like website and mobile apps are growing as a more popular platform for consumers to get and claim their discount coupons. For some businesses, issuing discount coupons can drive both old and new customers to your business without affecting much of your revenue. While for some others, it has more impact and can lead to a long term revenue losses.