. In 2020, this will end up being much more essential with Google ’ s most current algorithm design BERT . BERT examines the structure of a user search to much better comprehend the context of why the keywords are utilized.

. What this comes down to for your online shop is that you require to compose content your audience in fact desires. Talk with your consumers or ask your customer care group what they ’ re hearing to much better comprehend what the requirements are.

. Develop material with user intent in mind and concentrate on each’phase of the purchaser ’ s journey, instead of simply strings ofkeywords that a user may look for.