Nick Eubanks, CEO of From the Future mentioned in his most recent blog post.

“I personally believe that companies that continue to execute on their planned digital marketing campaigns, and more specifically, on their planned content and conversion strategies around SEO as an acquisition channel, will be poised for faster (and more effective) recovery when we come out the other side.”

Stay safe, be kind and market efficiently

In a time of uncertainty, businesses need to prioritize consumers and employees’ safety. Be kind and aware of the situation. The brands that do this best will undoubtedly rebound most quickly once the COVID-19 pandemic retreats. Until then, be critical of your digital marketing efforts and double down on lean effectiveness.