Alex McPeak, Content Strategist at Klaviyo wrote a great post about communicating with empathy during Cornavirus:

“While you may want to give customers free shipping, making your discount code ‘COVID19’ or ‘coronavirus’ is not how you want to represent your brand when it comes to conveying sensitive subject matter.”

Email likely won’t make up for all the recent performance losses but brands that show value and instill trust from their clients/customers will pay dividends when times are more certain.

Continue the path of SEO and content marketing

Like paid search, teams everywhere are seeing performance losses in the organic channel due to a drop in overall search demand. Unlike paid search/social, I recommend continuing your execution on SEO and content marketing efforts.