Maximize email

Email is cheap AND effective. Considering you can’t impact search demand—leading you to potentially decrease paid search/media—you may be able to claw back some scale with email campaigns. For some industries, it’s as simple as reminding customers that despite brick and motor stores being closed, they can still get all their needs met online.

Remember to be mindful of the seriousness of the COVID-19 pandemic and ensure your clients/customers that you are here to help. This isn’t the time to hard sell or promote special COVID-19 “deals.”