On the flip side, bids in many industries are lower than they’ve ever been. This is likely due to advertisers making fewer bids and cutting their budgets. But if your company is selling product/services that still have demand at this time, you should be looking to maximize your ad spend. Just make sure you keep a close eye on your ROAS.

Jeff Snyder, President of Elumynt told me:

“As conversion rates, CPMs and CPCs are in flux, you will likely need to be more hands-on than usual. On the search side, if you are using Smart Bidding, consider switching to manual bidding, or at the very least reevaluate your Max CPC setting to account for changes in the landscape. On social, with more eyeballs at home, you may find you can significantly increase reach within your top-performing audiences. Be ready to shift budget, change bids, and tweak your campaigns daily.”