Optimize Your Boards

There are tons of boards for all kinds of interests, so getting yours to stand out should be a priority.

Create keyword-friendly boards that (1) align with the interests you’re after and (2) are often searchable. Think of inspiration, tips, and DIY – the kind of things your audience might search for.

Pinterest’s Guided Search can be your best friend here.

Provide Value

Getting eyes on your boards will mean nothing if your content isn’t resonating with your audience.

Don’t copy what other people are posting. Instead, research the kind of things they’re posting, then put your own unique spin on your content to better align with your brand.