For beginner advertisers, we suggest optimizing ads for these placements News Feeds and Stories.

Like all social networks, Pinterest is unique.

It mainly appeals to people looking for a creative outlet. People looking for ideas.

Let’s get inspirational!

Leverage Interests

Given Pinterest’s crafty nature, it’s very interest-oriented. 

Start with categories relevant to your business, then explore topics that relate to these. The idea is to find ways to insert your business in such niches.

Having an idea of what kind of categories your audience follows can help shape your content strategy.