Do a quick Google search to find local influencers in your area and reach out to them. Keep in mind, micro influencers (>100K followers) are easier to reach and will be more likely to work with smaller companies.

Share Stories

The thing about Instagram is that users want to know what’s happening now.

Share daily stories to keep followers updated and engaged on what’s going on at your store or office. People tap through their stories more than ever, so this is a huge opportunity to turn followers into customers. 

Mixing things up is key. Sure, people want to be notified when you’re running a sale, but it’s not all about aggressive sales pitches. Try sharing humorous stories, be relatable.