So I’m here to clarify everything for you. 

Let’s start with the basics.

Know Your Audience + Invest In The Right Channels

Think about who you’re looking to reach on social media.

Outline a basic buyer persona by identifying your ideal customers’ demographics and interests that pertain to your business. From here, you can research the social networks that best appeal to your intended customers.

If you’re unsure how to proceed with the whole “buyer persona” thing, reach out to us and we’ll help you for free.

Once you know where your audience is, the next step is reaching them.