At the end of the day, consider the content you’re providing. Ask yourself – why would someone follow my boards? What value does my content provide? Be your biggest critic.

Utilize Rich Pins

So you’ve gotten exposure and your content is starting to build traction. Now it’s time to turn some of this earned influence into foot traffic or eCommerce sales.

You can dynamically embed valuable information from your website into rich pins. These populate relevant information from your website to rich pins that increase clicks.

Populate headlines and article descriptions for blog posts or pricing information for product pins. You can also create place pins that add a map, address and phone number to promote foot traffic!