Similar to being verified on other networks, a verified merchant on Pinterest will get to display a blue checkmark on their profiles.

There are some legitimately useful perks to being verified as well, such as early access to a new conversion insights tool that we’ll discuss later.

Verified Merchants will also get a special “Shop” tab at the top of their profiles, which puts all of their shoppable products in one place.

Products from verified merchants will also show up within dedicated shopping experiences like related products.

How to Become a Verified Merchant

Pinterest is first launching the program with a select number of retailers that have already been vetted.