“As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the spaces where Pinners are most likely to shop…”

In addition to the launch of the Verified Merchant Program, Pinterest is also introducing new conversion metrics and dynamic retargeting.

Here’s more about everything that was announced today.

Verified Merchant Program

Pinterest is launching a new program for merchants that meet a particular set of criteria, which is verified through manual review.