Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks.

Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says.

With people around the globe in self isolation and/or practicing social distancing, there’s currently a high degree of interest in areas like home, self-care, and kids activities.

Over the past two weeks there has been a significant increase in searches for keywords like:

In response to what Pinterest is calling an “unprecedented change in modern retail,” the company is investing in new shopping features.