Multivariate and A/B ad testing is a fantastic tool, and one of the biggest paid media mistakes is not taking advantage of it. You’re already paying for the advertisement; it’s definitely worth putting in the extra effort to finetune your approach, with data you can then use across all of your marketing strategy.

Avoid Paid Media Mistakes By Trusting the Experts 

Even though PPC is a massive part of most businesses’ digital marketing strategy, they still commit unfortunate or clumsy paid media mistakes that stop their campaigns from taking off. Luckily there are experts out there who actually enjoy getting into the nitty-gritty of PPC, SEO, and CRO every day so you don’t have to walk those perilous paths alone.