Bid prices are usually quite low, and visitors may just go through the organic route anyway (presuming you rank organically for your own business name!), but after getting potential leads to the cusp of your funnel, it would be a nightmare for them to be diverted away.

Failing to Run Tests

Trying out different versions of the same ad might sound like unnecessary extra work. You’ve already gone through the trouble of going through the whole creation process, so why go through it again to put out a slightly different version of the same thing? Well, that’s because ads are not just ads, especially on a platform like Google. With the power of Google Analytics, you can get excellent data on what approach best suits your target audience or even individual segments of it.