Disapproved Words

There are many obvious keywords that will automatically get your ad banned, such as pharmaceuticals, tobacco products, and pornography. However, there are certain words, such as “Click Here” which can also inadvertently get you banned. Many of the issues around disapproved words can be contextual, i.e., Google’s machines not understanding the context a word is used in. If this happens, following their resolution process is the only solution, while taking note of what can and can’t be used for the future.

Not Bidding on Yourself

A very simple trick that absolutely every business should be doing is bidding on their own name. Imagine spending so much time and money on your SEO, link-building, and improving brand awareness, then when someone types in your name, the first results are a competitor.